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Date: May 1, 2026 7:46 am. Number of posts: 3,309. Number of users: 3,331.

Three Potential Outcomes for Duke Men’s Basketball’s Bold Amazon Experiment


The Blue Devils could travel three diverging roads in the years to come.

Jon Scheyer and Duke are trying something completely new on television this season. | Geoff Burke-Imagn Images

Scenario No. 1: Duke expands the modestly successful deal to a permanent package in the vein of Notre Dame Football on NBC, but it doesn’t become industry standard

Scenario No. 2: Duke’s deal is a huge success, the Blue Devils fight for Longhorn Network-style TV autonomy, and ACC basketball is destabilized

Scenario No. 3: College sports’s long-shot bid for an antitrust exemption succeeds, and Duke’s deal is absorbed wholesale into a new national TV framework


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