Ekundayo George, a Canada-based lawyer and businessman widely known as Ogalaw, has launched Success in Business, a five-volume series positioned as a practical, experience-driven roadmap for navigating the realities of modern enterprise.
Structured across 36 chapters grouped thematically, the series brings together background theory, analytical frameworks, and lived experience – guiding readers through the full arc of business building: from ideation and launch to scaling, crisis navigation, and long-term sustainability.
At its core, the work reflects a deliberate shift away from abstract business literature toward applied, execution-focused thinking.
“This is all real human experience, not AI creation or hallucination,” George said. “If I write about it, then I have likely experienced it.”
From Start-Up to Sustainability: A Five-Part Framework
The series opens with Volume I, “Starting,” which addresses the fundamentals of enterprise formation -pre-planning, business plan development, funding pathways, and early-stage sales and marketing execution. It also introduces structured decision tools, including the widely used SWOT Analysis, alongside George’s proprietary “:TOP:” Analysis model.
Beyond conventional frameworks, the volume reflects the realities of a shifting labour market. George identifies 29 potential income streams – many requiring no fixed office or formal certification – grouped under Proxy, Moxie, and Velocity. The approach speaks to a growing demographic navigating hybrid careers, side ventures, and informal economic participation.
Volume II, “Scaling,” moves into the operational realities of growth, focusing on managing people, processes, and customer relationships as businesses expand. Volume III, “Situations,” extends this into governance – covering organisational structuring, regulatory compliance, and a detailed, step-by-step approach to corporate crisis management.
Volume IV centres on data – its management, protection, and strategic use. The timing is notable, given the increasing relevance of data governance frameworks such as the Nigeria Data Protection Act and rising global concerns around cyber risk. The volume also examines how cloud computing, blockchain, and artificial intelligence are reshaping business operations and decision-making.
The final instalment, Volume V, “Sustaining,” focuses on preserving gains and maintaining momentum. It introduces additional frameworks for protecting value, managing growth without burnout, and avoiding the shortcuts that often undermine long-term success.
“Many people chase growth without thinking about sustainability,” George noted. “The goal is not just to grow, but to grow in a way that lasts.”
A Reflection of Today’s “Hustle Economy”
George is explicit about the breadth of his intended audience, grounding the series in the lived realities of a changing workforce.
“Pretty much everyone is hustling,” he said. “Some hustle to pay school fees, others within their main jobs, and then there are those building something bigger – in tech, fashion, entertainment.”
He adds that the series is designed to meet readers at different stages: “Whether your side hustle becomes your main income, or you are still figuring things out, there is something here for everyone.”
The structure of the books reflects this inclusivity. While designed to be read sequentially, each volume contains a full table of contents and biographical context, allowing readers to engage selectively based on immediate needs.
Experience as Competitive Advantage
George’s approach is anchored in more than four decades of experience spanning business operations, law, and public sector systems across North America.
His career includes frontline sales – door-to-door, referral-based, and call centre environments – as well as executive decision-making across hiring, capital allocation, and contractor management. This is complemented by legal training and regulatory experience in both the United States and Canada.
“I have been in the frontline trenches… I have made decisions that matter,” he said. “I have seen business from multiple sides- the operational, the legal, and the governmental.”
He traces his writing roots to an earlier publication – a 2003 environmental law paper examining the intersection of environmental protection and national security, which has since recorded sustained academic readership.
Positioning in a Shifting Knowledge Market
The release of Success in Business comes at a time when business knowledge itself is evolving. As markets become more volatile and technology reshapes competitive dynamics, there is increasing demand for frameworks that combine theory with execution.
George’s series positions itself within this space – bridging foundational principles with actionable insight. “Now is the time to share observations, tips, tricks, and anecdotes,” he said. “But the focus is on practical business – what people can actually use.”
At the same time, he draws a clear boundary between general guidance and bespoke advisory: “If you read all five volumes and still need direction, then it may be time for a customised solution – but first, make sure the answer isn’t already in what you’ve read.”
The Broader Signal
Beyond the publication itself, the series reflects a wider trend: the democratisation of business knowledge in an era where entrepreneurship is no longer confined to formal structures.
As more individuals operate across multiple income streams – and as emerging markets navigate structural complexity – the demand for practical, experience-based frameworks continues to grow.
In that context, Success in Business is less a conventional book series and more a structured attempt to codify lived business experience into an accessible system. “This is opportunity knocking,” George said. “A chance to access hard-earned strategies for success.”
