slow hand design thailand 2024 says ‘speak softly thai, speak softly love’ during milan design week

Milan Design Week 2024, and more specifically Superstudio Più under the Superdesign Show project in Via Tortona, is about to witness a revelation of Thailand’s rich cultural tapestry through the lens of ‘Speak Softly Thai, Speak Softly Love’ at the Slow Hand Design Thailand by DITP exhibition. Presented by Thailand’s Department of International Trade Promotion (DITP), Ministry of Commerce, this showcase promises to transport visitors to the captivating world of Thai temple fun fairs with an assertive and disorderly charm. Get ready to experience vibrancy and joy, from wasted banana peels that turn into shoes to eggshell-crafted pottery.

OBI by Brave Shoes

the exhibition brings an ordered disorder for milan design week

Taking center stage at the Superstudio showcase, the exhibition’s theme, ‘Speak Softly Thai, Speak Softly Love’ revolves around the idea that Disorder equals Order, a concept deeply rooted in Thailand’s urban landscape. While visually chaotic, Thailand’s city aesthetic integrates functionality for all, a concept the exhibition aims to illuminate. The design narrative unfolds as a reinterpretation of the urbanscape scenario, capturing the essence of the country’s charming chaotic order. Running from April 16-21, 2024, the event is organized by the Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand.

Hand tufted rugs by Mae Fah Luang Foundation Under Royal Patronage

Eggarat Wongcharit, an internationally acclaimed Thai designer, lends his curation prowess to the exhibition, promising to unveil the global inspiration drawn from Thai roots, spanning from the turn of the century to the present. Historical anecdotes, such as Cartier’s tiara inspired by Siamese theatrical dance troupes, find resonance alongside contemporary pop culture and design influences on celebrities like Lisa or Milli. The exhibition also explores the origins of global top brands’ product concepts rooted in Thailand’s wisdom.

Jamu Monsters by Noppadon Gallery

a thai temple fun fair

As part of the showcase, the exhibition not only features design objects recognized by Thailand’s Design Excellence Award (DEmark) but also introduces upcoming Thai designer brands to the global audience. This dual focus reflects the government’s commitment to promoting Thailand’s creative prowess on the international stage. Additionally, Trimode Studio, a Bangkok-based DEmark award-winning design firm, meticulously selects the stereotypical Thai temple fun fair as the exhibition space. This strategic choice aligns with the Thai government’s creative culture power policy, aiming to elevate the country’s brand image and foster economic development.

Adidas x Beerpitch by Beerpitch

The Royal Thai Government’s mission to strengthen the influence of Thai design in the global market becomes evident as the showcase spotlights a diverse array of products. From environmentally conscious designs to handcrafted treasures that tug at the heartstrings, the showcase spans sustainability, hipster aesthetics, and organic consumer products. Each exhibit is a testament to Thailand’s trusted creative branding and its potential to forge creative business connections worldwide.

Forever Melted Angels by Hizoga

Re-Weaving Art by Sarnsard