Samsung Holds Onto Its Crown, Manages To Sell More Phones

Samsung was the world’s biggest smartphone brand in Q2 2024

According to a report from market research firm IDC, Samsung was the biggest smartphone brand in the world in terms of shipments. The South Korean firm shipped 53.9 million smartphones in the second quarter (April to June) of 2024, capturing 18.9% of the market. Its shipments grew 0.7% compared to the second quarter of last year.

The Galaxy S24 series sold pretty well, and Samsung hopes that its new foldable phones, the Galaxy Z Flip 6 and the Galaxy Z Fold 6, will do well during the pre-order period.

Apple ranked second in the list after shipping 45.2 million iPhones and capturing 15.8% of the global smartphone market. Its shipments increased by 1.5% compared to the same period last year. While the company outpaced Samsung in the third quarter of last year, it could not continue its dream run.

Xiaomi was the world’s third-biggest smartphone brand during the same period. The Chinese firm shipped 42.3 million smartphones and managed to capture a 14.8% market share. That is a serious uptick of 27.4% in terms of shipments compared to last year’s figures.

Vivo, too, did pretty well to improve its shipments and market share. It shipped 25.9 million smartphones and captured 9.1% of the market. That is a 21.9% improvement compared to the second quarter of last year.

Watch our hands-on experience with the Galaxy Z Fold 6 in the video below.

OPPO shipped 25.8 million smartphones and captured a 9% share of the global market in the second quarter of this year. That is a 1.8% rise in shipments compared to last year.

Overall, the global smartphone market grew by 6.5% compared to last year, and Xiaomi and Vivo were the biggest gainers. Samsung is sitting pretty at the top, with a three-point difference between it and Apple.