Seoul, South Korea – Riding the wave of enthusiasm for all things Korean, South Korea has in recent years become one of Asia’s most popular tourist destinations. Now, the cultural juggernaut known for the K-pop band BTS, the movie Parasite and Korean BBQ and kimchi is setting its sights on ...

At the Malaysia International Halal Showcase last September, an unlikely sight caught the attention of many attendees. Nestled among the booths from Muslim-majority countries such as Indonesia and Kuwait, a kiosk representing pork-loving, hard-drinking South Korea beckoned visitors to check ...