Funke Akindele, a gifted and talented Nigerian actress and filmmaker whose film Everybody Loves Jenifa recently made N1.6 million at the box office, was asked to talk at the Lagos Canvas runway, a recent creative event.

The actress, who has been busy promoting her new film internationally and in Nigeria, was asked how she comes up with her content and determines which marketing technique to use.

In response to the question, the actress disclosed how she lives, breathes, and breathes social media—to the extent that she falls asleep while viewing stuff on the internet. She is therefore aware of what appeals to each group. Funke claims that she uses “Blue Ocean Marketing,” deviates from convention, and capitalizes on the power of social media. She adds that creativity is a crucial component.

Many react to Funke Akindele’s speech below:

@unusualblessing_: “This woman spends time on TikTok she follows trends she knows how to attract the audience she needs , I’ve learnt so much from her without meeting her , she understands the power of social media and the power of trends, the power of the GenZs , and the ethics of getting people to stay glued to all her movies !! This year ehn everything I’ve learned I’ll use it , there’s no being ashamed on this space wen it comes to pushing my brand.”

@xtra.fits: “You can really tell from her contents that she studies every level of people. She dishes out content for the grassroots, the GenZ’s and also the Millennials. She knows what keeps people glued to their gadgets and uses it to her advantage. I really applaud her for this. She studies and knows her onions well because having the top 4 of the highest grossing movies of all time in west Africa since 2020 and nobody has been able to break that till date is no child’s play. Weldone aunty Funke.”

@iam_fearlessqueen: “This woman will continue to have my whole heart. I so much love aunty Funke. You are truly an inspiration.”

@funmimotunde: “She is coming from different angle this year🔥🔥🔥🔥much love mooma😍.”

@cmluxhomes_cs: “I always love for for her uniqueness and originality.”

@its__aabii: “Queen of box office 😍😍😍, very intelligent speech.”