Why is the word ‘Black’ attributed to Badness?
invester asked 2 years ago
Black is beautiful is a common saying but the word 'black' is not attributed to beauty or good things. When something is bad you get it attached to black and so we have: Black sheep, Black dot, Black out, Blackmail, Blacklist, Black market, Black propaganda etc. Is there any politics behind using black to represent bad?
1 Answers
ProfT Staff answered 2 years ago
Light and darkness which one do you prefer or do you think is good? I know your subconscious mind will tell you it is light. Forget the phrase "Black is beautiful" as commonly used by Guinness in their advert, it is just to promote their brand and make the average black man feel good. The truth is that black is negative and from the analogy of light and darkness, it is easy to see why black is associated with anything bad or evil.
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