Interestingly, hiring is becoming increasingly less about the employer and more about the candidate’s experience. Moreso, the competition for finding and hiring the best candidates is stiff and is expected to become tougher as time goes by. That means that it is important that you step up your recruitment efforts and develop a strategy so your job opening will stand out among the competition.
In this article, we look at 5 of the best recruitment strategies for 2022. If you want to fill more positions, get better quality candidates, and decrease your time to hire, this article is for you.
Build A Clear Employer Brand
A vital strategy for your recruiting process relies on your employer brand. Your employer brand is what will set you apart from other hiring companies and show candidates why they should work for you. Employer branding should reflect your business’ mission, culture, and values.
Another way to explain it is your employer brand is what makes your ideal employee want to work with you and for you. Think about brands like Google, Nike, and Apple. They have a clear mission, identity, and tone of voice that helps them stand out as industry leaders.
As you work to develop an employee brand, think about questions such as, “Why would a candidate want to work for us?”, “Do we support a diverse workforce?” and “What percentage of our current employees would recommend our company as a great place to work?”.
Also bear in mind that creating a great brand isn’t something you can do alone. As a recruiter, you’ll need to engage with other departments such as your marketing and communications team to build a brand that your ideal candidates want to work for.
Reach Out To Passive Job Seekers And Let Them Know You Want Them
While it is true that there are thousands of people actively searching for jobs already, it can help to look out for those professionals who aren’t actively looking out for jobs but might consider an offer if given.
Although these types of candidates may cost you more money to hire as they are not desperately in need of a job, they would be worth the extra cost since they already have some years of experience performing the tasks you want to hire them for.
Use Social Media
The recruitment industry has changed so much in the past few years. The rise of digital technology and social media has fundamentally changed the way candidates and recruiters interact.
Here are some numbers to back this up:
- 81% of job seekers want more job opportunities listed on Facebook.
- 79% of job seekers have used social media in their job search in the last year.
- Candidate application rates increase 34% when the job post includes a video.
It’s obvious that the use of digital hiring strategies and social media help recruiters find, engage and acquire the best talent on the market. If you aren’t already, everything you do should be digital-by-default to ensure you’re operating in the candidate’s world.
Outsource Your Hiring Process
Sometimes, the best thing to do when hiring is to outsource the sourcing of candidates aspect of recruitment. It basically means you can hire a third party recruiter to source and shortlist qualified candidates for the role you are looking to fill. This reduces hiring time by a lot. Outsourced recruiting is helpful because it allows the recruiting firm to do what they do best, and gives you and your company more time to concentrate on you do best
Another benefit that comes with this approach is that the hiring process is more objective and internal biases are minimized.
